The Tata Group on Monday announced the launch of probably the world’s cheapest water purifier, as part of the conglomerate’s efforts to Tata Swach stem growing water-related diseases. Called Swach, the purifier, developed jointly by Tata group companies Tata Chemicals, TCS and Titan, will have two variants with retail prices of Rs 749 and Rs 999 respectively.
“The quest is not to create the cheapest products,” chairman Ratan Tata said at the launch. “Our focus is on accessing the largest number of people. That is what drove (the efforts on) Nano, that is what drove the low cost housing project and that is what is driving this too,” he added.
The product, which has been pitched against consumer goods giant Unilever’s PureIt, will use distribution network of Tata group companies such as Rallis and the Tata Kisan Sansar, a rural-centric resource center. Tata Salt’s distribution network would also be tapped while NGOs and local help groups will also be roped in. The $71-billion Tata group, one of India’s oldest business families, has been involved with various mass utility projects and innovative products, including the supercomputer Eka.
Pinaki
No comments:
Post a Comment